This modern Italian sit-down restaurant emerged from the shell of a popular Chinese take-out spot known to struggle with cleanliness. Following a major facelift, Enoteca Rossa introduced a full espresso bar, grab-and-go breakfast & lunch items, and full-course dinners with an extensive wine menu to the Bellaire community in Houston. Drawing from 1920's Italian art deco, the team at Arts and Recreation collaborated on the initial identity. After a logo was selected, I developed a number of the accompanying aspects of the restaurant. This included the design of matchbooks, coffee labeling, business cards, and additional micro projects that supported Enoteca Rossa’s brand and consumer appeal. To draw attention to the site leading up to the restaurant’s grand opening, we painted a large Italian 'ghost' sign to infuse the building with a classic Mediterranean motif.

Enoteca Rossa Front
Rossa Logo Iterations

While most of the graphics are painted on the exterior, the interior's voice comes from textures and material choices. Small touches like the foil-stamped menu holders speak to the fine-dining atmosphere.